The magazine gave them a new name: "makers".
In the 1990's, Rubbermaid was the leading brand-name maker of common kitchenware and household items like laundry baskets.
It was a giant step down from a brand-name maker of home appliances with 25,000 employees and $4 billion in annual sales to a privately held venture with 600 employees and tens of million of dollars in revenue.
Wood is a British book reviewer who works at the New Yorker, a highly influential name-maker and reputation-wrestler, of Salman Rushdie, Jonathan Franzen and Zadie Smith, among others.
Oh yeah, say the brand-name makers.
Those guidelines have never been released, however, partly, critics say, because of pressure from the Biotechnology Industry Organization, which represents the brand-name makers of biologic drugs.
Because of the complexity in how biotech drugs are made, brand-name makers of these drugs lobbied successfully when the health care legislation was written to require clinical trials before any could win United States approval.
1. "Ecology" was but one of many terms that Haeckel introduced one historian calls him the "busiest name-maker of his time"; see Worster (1994), p. 192.
The relevant name Forms for a name-maker to look to, Socrates makes clear, will not be simply the generic Form of name, but also one of its species, the specific Form of the name currently being sought.
Thus, just as the shuttle-making carpenter is guided by the weaver who has commissioned his product, so too the name-maker is an expert who, ideally at least, is guided by that ultimate expert in word use, the dialectician.
There remains, Socrates points out, the question where the original name-makers would have got their knowledge from.
