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Each spot can cost up to $4m depending on length so companies go all out trying to create the perfect ad, they hope to make something memorable according to Bob Horowitz of Juma Entertainment: "They must entertain with clever, over-the-top, but not too silly "Or the commercial has to tug at the heart strings, providing an emotional connection for viewers and the corporate message.
You must entertain everybody.
worlds must entertain for hours, days, even years of play.
But the court said the commission must entertain accusations of market manipulation before Oct. 2, 2000.
"My philosophy is always – because I believe we must entertain the public – to have attacking play.
Cooking shows and fixit shows can no longer merely instruct -- they must entertain.
Similar(37)
The possibility of threshold effects in the lowest range of hand-washing activity must be entertained as must the possibility of effects on specific infectious agents as opposed to the syndromes measured in this study.
Yet in the centre, they must both entertain, appealing for an emotional response, not an intellectual one.
Much like the wife of a politician, she must continually entertain her husband's talent and patrons.
America had made possible a "new man," who "must therefore entertain new ideas and form new opinions" — all derived from "the air we breathe, the climate we inhabit, the government we obey, the system of religion we profess, and the nature of our employment".
Egao is well known for utilizing a variety of mediums in its creation and dissemination; we must therefore entertain the possibility that participants may have responded differently to other media formats.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com