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As museum strategy, the notion of shuffling out warehouse treasures--the Louvre treasures at Lens in the northeast, the Pompidou modern collections in the East as two famous examples--aims to broaden the national support for France's culture industry.
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Like radical opera stagings, ventures in period performance practice, and gala birthday celebrations, manuscript finds are all too easily exploited as part of classical music's wax-museum strategy, serving to reanimate the past, to give it the veneer of the new.
But as digital projects such as these become an increasingly core element of museums' strategy, organisations face the challenge of bridging the gap between what they know how to do with technology and their aspirations for using it to enhance audience engagement with collections.
If the museum's strategy was to bring past, present and an encompassing concept of preciousness together, it worked.
He said he was also surprised -- pleasantly so -- by the museum's strategy of enticing him in.
I wondered how the concept of gardening - the taming of nature - fitted with the museum's strategy to challenge the way visitors think about humanity's relationship with the natural world and to engage people with it.
While many of the women in Prose's expertly curated museum develop strategies for turning their backs on the domestic, not all women who do so qualify as inspirers.
With its Picasso show, the museum tests another strategy: engineering an event of standard blockbuster proportions around the permanent collection.
And Mr. Toba praised the KesselsKramer office for being able to "understand our sensibility" as it consulted with the museum on the strategy to introduce MOCAtv.
But no matter how aggressive a museum's marketing strategy, the success of its commercial enterprises is still tied in large measure to attendance.
She has done this by organizing sharply focused thematic exhibitions that are usually drawn from a single museum collection (a strategy that also allows her to circumnavigate a lot of red tape) and inviting leading scholars, one from the United States and one from the relevant Chinese institution, to collaborate as guest curators on each exhibition.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com