Twisting and stretching our perception of these mundane pieces of everyday life, he explores the emotional and visceral importance of these objects in culture.
Manufacturers' samples may seem an unlikely subject for examination, but a new exhibition may change people's perception of these "mundane" objects.
Yet the presiding sensibility belongs to editor Georges Bataille - sometime librarian, failed priest and pornographer - a man whose essays drew hallucinatory perceptions from such mundane phenomena as dust and saliva, and who kept photographs of real-life torture and mutilation on his desk, claiming to see 'true ecstasy' in the victims' faces.
They also sharpen visual perception, awakening you to the mundane details of the surrounding world and expanding your understanding of the way images of all sorts imprint themselves on the visual unconscious.
The details and perceptions that emerge are sometimes mundane and often apparently contradictory.
It's a different perception of what is fantasy and what is mundane".
The phenomenon of squirrel attacks is a great illustration of how our perception of risk tends to be skewed away from mundane frequent things toward big, scary improbable things.
"What these guys did was take a mundane product and gave it a Scandinavian title to amplify consumers' perception of value, and take sexuality, sensuality and pleasure and tap in to the audience's psyche, and build a brand on to it.
From a cardboard box mosh pit to projects made using oil heaters, cotton balls, and ac-motors, Swiss artist Zimoun turns mundane materials into mind-bending installations which question our sensory perceptions.
This campaign has proven remarkably effective -- not in altering reality, but in muddying perceptions, corrupting our basic understanding of matters both critical and mundane, from the risks of financial crisis or of climate change to our expanding waistlines.
