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On the front lines in the battle to kill the out-of-control oil well in the Gulf of Mexico is a material with the consistency of a half-melted milkshake and a mundane name: mud.
THIS once artless space with a fittingly mundane name of Bistro 235 has been transformed into a bright, freshly redecorated dining room and bar now called Behind the Lines, the new name as attention-catching as the dramatic eclectic décor.
This was his third win of the year and it comes a few months after victory in the Brussels Cycling Classic, a mundane name for what was once an event with true resonance: Paris-Brussels or the "race of the two capitals".
I'm going to begin using a rather mundane name for this deal, in the hopes that it goes viral: the "Grand Bargain II" or (for those with an itchy Twitter finger) "GB2".
The streets are lined with clapboard houses, galleries and restaurants, and one that has set itself apart is the new Sixty 5 on Main, whose mundane name tells you nothing about the sublime cooking done there by Chef Moshe Grundman (below), who, after three years in the Israeli army, worked in many stellar NYC kitchens, including as sous-chef at Oceana.
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But Brian Warner - to use Manson's more mundane given name - really does preach a kind of Satanism, which oozes unpleasantly from the pus-filled imagery of his songs and artworks (scabs, ulcers, tumours and bodily disease are a constant in MM songs).
"Our government is looking for a guy who may have a mundane Anglo name, who pays tens of thousands of dollars every year in taxes, has never been arrested or even late on a credit card payment, is more uninteresting than a Tupperware party, and cries after the first two notes of the national anthem?
Do not trick me by enclosing me in stores that pretend to be like any other -- with mundane chain names and smells of cinnamon buns.
Theres a certain magic in placing a glamorous supermodels name on mundane products aimed at an everyday audience.
While I wrote mundane things like "My name is......
In a conceit that might have pleased Tanpinar - as well as writers gathered in his name – the mundane memorabilia are "vessels of a lost past".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com