Exact(2)
And the payment model is likely to be built around the seemingly mundane idea of subscriptions.
Why is it surprising to George Dendron that 75% of the company chief executive officers on the list say the idea for their company is based on an ordinary or mundane idea?
Similar(6)
This year, they are pushing more mundane ideas like the Shrimp Factory.
More precisely these mechanisms refer to how the '…past influences present-day politics through a variety of mechanisms, ranging from concrete political institutions to patterns of interests associations to broadly accepted definitions of justice or even mundane ideas about the accepted way of doing things' (Immergut, 2005, p. 289).
(To cite a mundane example: the idea of "The Annotated Sherlock Holmes" is divine — until you start reading the inconsistent and often tangential exegeses).
Implicit in these works is a notion that is as old as the Psalms and that runs through medieval and Renaissance motets and Bach Masses: that music has a direct, emotional power that can magnify any idea, however mundane or profound.
In O teori prozy (1925; "On the Theory of Prose") and Metod pisatelskogo masterstva (1928; "The Technique of the Writer's Craft"), Shklovsky argued that literature is a collection of stylistic and formal devices that force the reader to view the world afresh by presenting old ideas or mundane experiences in new, unusual ways.
If you were to remove all your memories, habits and all the things you identify as you, you could not consider what is left behind because it is no longer within the realm of mundane human understanding and ideas.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com