By swerving the Vue, Cineworld and Odeon chains, The Cobbler can be released on to DVD and VOD without waiting out the standard 16.5-week theatrical window that the bigger multiplex chains demand in the UK.
It will be a very rich payday indeed for the film's original investors, and a nice boost for every other party standing in the money stream, including all the multiplex chains and UK distributor Entertainment Films.
And the big foreign multiplex chains are moving in.Time Warner was the first to set up a multiscreen cinema complex a joint venture in 1992 with Mycal of Japan in Ebina, a dormitory town near Tokyo.
If Paris looks like a movie set, many of its theaters are no exception, distancing themselves from generic multiplex chains.
Cinemas Palme d'Or, the specialty movie theater part-owned by "Breaking Bad" star Bryan Cranston, is closing its doors in Palm Desert amid a protracted battle with one of the nation's largest multiplex chains. .
The success in the multiplex chain sites will make it easier for Precious to expand, and it is seeking to add another 40 or so cinemas from Friday.
Last year, Wang acquired the US multiplex chain AMC Cinemas for £1.6bn.
Last year, Wang's £1.6bn acquisition of the US multiplex chain AMC Cinemas made international headlines.
Top site was the Curzon Chelsea, with an impressive £19,900, and top cinema from a multiplex chain Odeon Richmond.
The nation's leading multiplex chain, CJ-CGV, runs a handful of so-called "4D plexes" where the experience includes moving seats, laser lights or wind.
