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Mobile sharing is easy and intuitive and has immediate, powerful distribution potential across multiple, viral channels.
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"The closing of the viral channels was essentially the end of the gold rush," says game designer Will Luton.
Takeaway: Viral channels have grown.
Gomila saw an absence of viral channels and secure communities for mobile games.
Viral channels are slowly and inevitably starting to matter for mobile game developers.
Facebook only has viral channels for native iOS apps right now.
Gomila also sees an absence of viral channels and secure communities for mobile games.
It's going to require a better search engine and viral channels for applications.
Meanwhile, the lucrative viral channels helped developers rapidly build their audience as people invited their friends.
One reason is that Facebook's viral channels aren't as viral any more, so developers needing to spend more on advertising to get growth and retention.
"Facebook made several changes to the viral channels and app developers needed to react," Marini said.
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