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Camelot's Tim Copper says: "We're embracing changes in players' results-checking habits – providing content that they can access at all times, across multiple different touch-points".
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Huge brands can use this as an opportunity to catch potential customers at multiple different touch points, but for small businesses especially, that discovery process and grabbing that mental real estate early on is critical.
In today's data driven economies, the organizations are collecting data from different touch points.
We see our relationships with patients as a series of different touch points along a continuum.
"How do you have different touch points in a user's life?
How do you add your brand into their different touch points?" Wolfe Herd says.
Those participating receive access to a dashboard that compares these different touch points (speed, responsiveness, etc).
Now we have different touch points with creative talent.
"Multiple touch-points"?
By understanding how to exploit the multiple touch-points where consumers interact with its brand, Apple has turned the Internet community into an impressively loyal brand manager.
It is possible, when reinforced consistently with different programs, multiple touch points, strong leadership, and an unwavering commitment.
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