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There aren't many multinational cultural events that can be celebrated as plainly and prevailingly decent.
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If sneakerheads were willing to treat athletic shoes made by multinational corporations as cultural objects, then new boutiques would treat them that way, too.
Again Hadid could point out that, when it comes to dealing with despots, other architects are at it too, not to mention the International Olympic Committee, multinational businesses, respected cultural institutions, the mayor of London and chancellor of the exchequer.
I and 43 fellow MBA students were there to meet representatives of multinational companies, start-ups, cultural institutions and universities.
To protect domestic agencies from foreign competition and to limit foreign cultural influence, multinational advertising agencies are required to set up joint ventures and are limited in their equity.
Conversations rattle along in German, French, English, Italian, in some multinational Esperanto of shared cultural literacy: some love the artist Pushwagner's "Soft City" graphic novel art at the Kunst-Werke, part of the Biennale; many decry all the silly video installations; definitely everyone will have something more to drink.
While there are of course differences between multinational companies related to national, cultural and sector contexts – wherever their origin, they all need to be increasingly alert to the full spectrum of sustainability 'mega-trends' that are reshaping the global business environment.
"The astronomical growth in the wealth and cultural influence of multinational corporations over the last 15 years can arguably be traced back to a single, seemingly innocuous idea developed by management theorists in the mid-1980s: that successful corporations must primarily produce brands as opposed to products".
Perhaps the best-known version of this argument is from Slavoj Žižek, who famously stated that multiculturalism emerged as the "cultural logic of multinational capitalism" (Žižek, 1997).
On the other hand, it is important to bear in mind the logistical, economic and cultural limitations that multinational food companies face when they seek to make new markets for nutraceutical products.
The regime sought to integrate education and cultural life into a multinational Soviet ideological mold but was not entirely successful in this effort.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com