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"We are a multimedia business," she says.
Some businesses now distribute CD's to be run in a computer drive, creating a kind of multimedia business card.
The move was designed to transform its image from staid telecoms company into a 21st-century multimedia business.
Delphi, the world's largest auto supplier and the former parts division of General Motors, has been promoting its mobile multimedia business.
When Mr. Pearlstine recruited him last year to run the multimedia business -- television, radio and Web -- what Mr. Lack found was alarming.
Time Out is to cut about 40 staff at its UK and US operations as part of a strategic refocus of the listings magazine into a global multimedia business.
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Mr. Villalonga also spun off cellular phone and multimedia businesses, as well as the Internet arm, Terra Networks.
He criticized what he said was a lack of a coherent strategy for multimedia businesses, which include consumer Internet service providers and Web publishing and software ventures.
"The marketing needs for Playboy's diversified, multimedia businesses are best served by naming a chief marketing group to work with our divisional marketing officers," said Christie Hefner, chairwoman and chief executive at Playboy Enterprises in Los Angeles.
The picture remains challenging, but publishers believe they are well placed to come through the downturn provided they are given the freedom to continue to innovate and develop their print and multimedia businesses.
The bride, 46, operates a software and multimedia consulting business in New York called Bulldog Beach Interactive.
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