A large UNICEF-supported multimedia awareness-raising campaign, comprising a musical album, a short film and video clips were aired on television during six months, sensitizing the population on the long-denied phenomenon of child trafficking.
Sixty-five KPIs were developed to measure the achievement of the program objectives, including the development of a multimedia community awareness campaign for young people, their families and community leaders and a complementary school-based awareness campaign, as well as the development of an evaluation strategy to measure campaign awareness and mental health literacy.
That T-shirt was one of a few that Ms. Baumgardner had considered, and rejected, as a key component of a multimedia rape awareness project she has initiated.
There is some evidence from evaluation data assessing the impact of UK multimedia cancer awareness campaigns that supports this assumption.
The State Department of Health and Environment (with a private marketing firm) produced and disseminated a multimedia campaign to increase awareness of and educate about West Nile Virus.
The multimedia campaign aims to raise awareness and ignite conversations about human trafficking amongst the youth in Latin America and Hispanic communities in the United States.
On 17 August 2011, with partner Centro de Investigaciones y Estudios Superiores en Antropología Social (CIESAS), UNICEF Mexico launched 'Voices of Indigenous Youth: Adolescence, Ethnicities and Communities in México', a multimedia presentation aimed at raising awareness of the hardships facing indigenous youth and increasing opportunities for their participation in society.
Both systems operate on smart-phones and comprise a variety of tools and services that utilize the capabilities characteristic of such mobile devices, including broadband Internet connection, interactive multimedia applications, text messages, GPS location awareness, and social networking, which have been shown to improve recovery outcomes (Gustafson et al. 2014).
The planning unit for the project is the upazila, and implementation involves the following elements: Communication to raise awareness, using a varied, multimedia campaign that reaches people through a variety of channels, such as rural doctors, imams (religious prayer leaders) and teachers.
To examine the degree of awareness and understanding of a multimedia communication campaign (WIXX) aimed at promoting physical activity among tweens (9 13 years old) during the early phases of campaign implementation.
