First, because it elevates the multicultural marketing opportunity beyond advertising, avoiding one of the biggest mistakes marketers make.
"It's multicultural marketing".
Named Tanya Forrest Hall senior manager of multicultural marketing.
Lápiz is a unit of Pangea, the multicultural marketing division of Bcom3.
That approach diverges from multicultural marketing, which is directed at specific demographic groups like Hispanics or African-Americans.
He will lead the multicultural marketing unit with Caleb Windover, also senior vice president and managing director.
For instance, Mi Casa called upon a multicultural marketing agency, The Idea Marketing, to create brochures and other marketing materials.
Asked if the Haggadah promotion is emblematic of multicultural marketing, Ms. McAninch replies: "We absolutely believe so.
Bromley Communications in San Antonio, part of the Bcom3 Group, will collaborate with Kirshenbaum Bond on multicultural marketing.
* Amtrak, Washington, to the Chisholm-Mingo Group, New York, as the first agency to handle specifically multicultural marketing communications.
Nascar is supporting Drive for Diversity, a program run by Access Market and Communications, a multicultural marketing concern.
