She works in the Washington offices of Burson-Marsteller, the public relations and marketing firm, where she is the managing director in the United States for multicultural advertising, marketing, branding and public relations.
Scholars and journalists delved into Tiger Woods, "the multicultural symbol" and "global brand".
There's the French name, the English food, American branding, and multicultural workforce – 106 nationalities, Wareham says.
I want to grow the brand, offering more multicultural characters, fashions, accessories and licensing opportunities.
Despite spending most of my career helping brands target the multicultural community, I disagree with that definition.
I really want Jagmeet Singh to actually be a real, actual, motivating leftist politician not just a more attractive, more multicultural, cardboard cut-out "progressive" political brand.
Rather, New Year marketing campaigns are often a a critical component within year-round dedicated multicultural programs that seek to drive brand usage and loyalty with Chinese consumers.
Most of its clothes are produced in an 800,000-square foot factory in Los Angeles, and its Canadian founder, Dov Charney, actively associates his brand with the city's multicultural melting pot.
With consumers demanding digital touchpoints that are culturally relevant and accurate, brands cannot afford to put multicultural marketing on the back burner anymore.
BMW of North America, Woodcliff Lake, N.J., completed a review for the assignments to create campaigns aimed at multicultural consumers for the BMW and Mini Cooper brands.
As the racial and ethnic makeup of our country continues to change, brands can no longer think of multicultural segments as "niche" markets purely defined by race, country of origin or geographic location.
