Wehner, who is now a senior fellow at the Ethics and Public Policy Center, in Washington, said that, as a candidate, Hillary Clinton would provide a "much more target-rich environment" than Obama.
But it's much more targeted".
"Online advertising can be much more targeted".
"They're selling a much more targeted, focused product, both to the audience and to advertisers," he said.
Russia is more technically sophisticated than China, Knake said, but is much more targeted – focusing on the White House and the State Department.
"Ours was much more targeted: to find highly motivated people to speak to their MP and was quite tailored to the electorate.
Stephen Oesterle, chief medical officer of Medtronic, a large medical-devices firm, argues that the miracle cures promised by biotechnology will depend on much more targeted drug delivery.
"People are consuming media in different ways, and we want to be much more targeted with our messages," said Richard Gerstein, chief marketing officer at Sears, Roebuck in Hoffman Estates, Ill., owned by Sears Holdings.
While the West is right to be concerned by the prosecution of any political leader in the former Soviet sphere, its focus should be much more targeted on improving the rule of law in Ukraine.
Better still, spending an equivalent amount on increasing work allowances – the amount that someone can earn before the support they receive from universal credit is withdrawn – would be much more targeted at those on low to middle incomes, helping to boost work incentives.
