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"But It's very clear that over a longer timescale there will be much bigger changes".
The answer, I think, is yes -- but only if those modest measures on the trade front are combined with much bigger changes in domestic policy.
That should help, but the effort can be sustainable only if it is accompanied by much bigger changes in how the industry does business.
The beer game demonstrates what's often called the "bullwhip effect," whereby a small change at one end of the supply chain — a minor spike in demand for Sam Adams — causes much bigger changes at the other.
Learning to live with a somewhat smaller and more stable financial sector will be challenging for the U.K., but it shouldn't be beyond a country that, over the past generation, has showed itself capable of making much bigger changes.
"These may be the biggest changes to the paper since the Berliner, but there have been much bigger changes on the web in the way that we cover news".
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A much bigger change involves tapping audience members' social networks to bring in entirely new theatergoers.
But it's much harder to use a different Google or Facebook, and requires much bigger change for the user.
Hotel rooms, aircraft seats, cars and new buildings increasingly come with USB sockets as a standard electrical fitting.Now a much bigger change is looming.
"If there's going to be no operations, everyone's going to leave".This talent drain is a worrying aspect of a much bigger change.
But the rethinking of sex caused by Viagra, according to Morgenthaler, merely signals a much bigger change that the drug is effecting.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com