The two initial models, the MST and MST-R, will be priced from about $31,000, with deliveries of 2013 models promised for this fall.
Until the recent march, however, Mr Cardoso had not bothered to meet the MST.
But the movement for social justice that has captured the world's imagination is a rural one, the Movimento dos Trabalhadores Rurais Sem Terra (MST), or movement of landless rural workers.
If he fails again, he can expect "a much bigger demonstration", says Jacinto Jomualdo, an MST activist from São Paulo state.
One sugar mill in São Paulo gets 5% of its raw material from a nearby MST settlement.
These were dramatised last month when 2,000 members of the Movi-mento Sem Terra (MST), a well-organised and militant movement of landless would-be farmers, converged on Brasilia after a two-month march, to be joined by 40,000 sympathisers in the largest demonstration Mr Cardoso has yet faced.The MST charges Mr Cardoso with lack of vigour in land reform.
But the president is sympathetic to the MST.
Some MST leaders prefer the autarkic ways of Venezuela and Cuba.But at its purest, the doctrine of non-violence insists that the method is nearly as important as the message.
At least one man was injured when hooded men shot at an MST camp.
Federal aid to the settlers is often channelled through organisations linked to the MST.
Angry anti-government rhetoric "hides relations of close co-operation and dependency between the state and the movements," argues Lygia Sigaud, an anthropologist at Rio de Janeiro's Federal University.That complex relationship has been even more fraught during the presidency of Luiz Inácio Lula da Silva, whose Workers Partyy (PT) is a long-time ally of the MST.
