But last year, with advertising spending declining as the year progressed, the idea of moving beyond banner ads suddenly sounded pretty good to publishers.
The sites are trying to move beyond banner ads and develop ways to integrate marketers into the fabric of their online communities.
"Jivox was founded on the premise that businesses are ready to move beyond banner ads and search advertising by adding online video ads," Jivox's founder and chief executive, Diaz Nesamoney said in a news release announcing the round and the opening of its service.
Kweisi Mfume, the national president of the group, said yesterday that the N.A.A.C.P. might even consider expanding the boycott beyond tourism, because the state plans to move the banner to a flagpole in front of the State Capitol, near a monument to Confederate soldiers.
Successful online advertising has moved beyond banner ads into creative branded content.
"We started with simple text ads, moved to banner ads, then native ad (released two weeks ago) and now moved to video.
Freshman Chuma Edoga moves into Banner's spot at right tackle.
"The battle cry in advertising for the last four years is moving beyond the banner," Mr. Donaton said, "and it's only now that we're just starting to see it happen".
Almost every member of the Scottish cabinet has publicly backed Ms Sturgeon, who will campaign under the banner: "Moving Scotland forward".
