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As temperatures warm, fish will move upstream to stay in water that is cold enough for them.
An aircraft carrier or a cruiser might be at anchor in the firth, waiting to move upstream to the naval base.
With this improvement in service quality, Uber was able to move upstream to attack taxis directly with UberX — a classic disruptive move.
According to Christensen's theory, a "disruptive" business has to either originate in a low-end market and move upstream to higher value markets, or it has to create a "new market foothold," meaning it creates a new market where none existed.
We cannot recycle and clean our way out of this crisis ― we must move upstream to the source of the flow.
In 1852 Parliament banned water from being taken from the Thames downstream of Teddington, forcing the Chelsea Waterworks Company to move upstream to Seething Wells.
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The capital was later moved upstream to Sarai Berke, which at its peak held perhaps 600,000 inhabitants.
Instead it's moving upstream to the aggregator space.
Apple started down-market with consumers before moving upstream to take over the enterprise market, too.
UberX started from a low-market foothold and moved upstream to disrupt the taxi market.
They do this by designing their own fashion and gradually moving upstream to include manufacturing.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com