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The rhetorical move to equate biodiversity to diversity of supply is daring but effective.
Its manifestations can be seen in the move to equate homosexuality with normal heterosexual activity, tolerance of pornography, [the belief that] anything goes so long as it doesn't hurt another individual".
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A decade before Unilever launched Dove's iconic Real Beauty campaign, Natura in its Truly Beautiful Woman campaign, which featured ordinary women over 30, had already moved to equate beauty not with the anxious pursuit of youth but with increasing self-esteem.
Bush began to equate delay in moving against Iraq with defeat.
But to equate the idea that genes might have "memory" with individual acquired human memories is to move from reason to superstition.
He suggested that to equate asking "difficult questions" with "being soft or anti-Israel" was a barrier to moving forward.
Not to equate Mr. Trump with Saddam Hussein.
He appeared to equate policy with paper".
Chinese tend to equate bigger with better.
He seemed to equate metaphysics and philosophy.
"To equate Angela Spaccia with Robert Rizzo is bizarre.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com