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Justyna Jupowicz-Kozak quote

Justyna Jupowicz-Kozak

CEO of Professional Science Editing for Scientists @ prosciediting.com

MitStanfordHarvardAustralian Nationa UniversityNanyangOxford

move the goalposts

Grammar usage guide and real-world examples

USAGE SUMMARY

The phrase "move the goalposts" is correct and commonly used in written English.
It means changing the rules or expectations in a way that is unfair or disadvantageous to someone. Example: The company kept moving the goalposts for the employees, making it impossible for them to reach their targets and earn bonuses.

✓ Grammatically correct

News & Media

Human-verified examples from authoritative sources

Exact Expressions

38 human-written examples

They didn't cheat or move the goalposts.

News & Media

The Economist

The trick, therefore, may be to move the goalposts.

"Next year they will probably move the goalposts again, and again and again".

News & Media

The Guardian

The BNP's Walker said: "I hope they aren't going to try and move the goalposts.

News & Media

The Guardian

He said: "The Conservative party are perfectly free for their own reasons to move the goalposts".

News & Media

The Guardian

As people age, they tend to move the goalposts that mark out major life stages.

News & Media

The New Yorker
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Human-verified similar examples from authoritative sources

Similar Expressions

22 human-written examples

He tries to "move the goalpost" from dog training to groceries.

News & Media

The New York Times

And so the airlines will move the goalpost.

News & Media

Vice

The question is would a firing of the Saturday Night type move the goalpost and change that?

News & Media

Vice

Shell was heavily criticised by shareholders for "moving the goalposts" at a stormy annual meeting in The Hague today.

"He's moved the goalposts somewhat".

News & Media

Independent
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Expert writing Tips

Best practice

When using "move the goalposts", ensure the context clearly indicates that the changes are unfair or detrimental to someone. If the changes are perceived as positive or necessary adjustments, consider using alternative phrases like "adapt the strategy".

Common error

Avoid using "move the goalposts" when the situation involves legitimate adaptation to new information or unforeseen circumstances, where changes are made in good faith to improve a process or achieve a more realistic outcome. In such cases, using this phrase can create unnecessary negativity.

Antonio Rotolo, PhD - Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Antonio Rotolo, PhD

Digital Humanist | Computational Linguist | CEO @Ludwig.guru

Source & Trust

91%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Linguistic Context

The phrase "move the goalposts" functions as an idiomatic verb phrase. It's often used to describe a situation where someone unfairly changes the requirements or expectations after a process has already begun, making it more difficult for others to succeed. Ludwig AI confirms this is a correct and common English phrase.

Expression frequency: Common

Frequent in

News & Media

85%

Formal & Business

10%

Science

5%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

The idiom "move the goalposts" is a commonly used phrase that describes the act of unfairly changing the rules or criteria during an ongoing process. As Ludwig AI confirms, it’s considered grammatically correct and frequently appears in news and media contexts. Usage generally carries a negative connotation, implying manipulation or a lack of good faith. When using the phrase, ensure the context reflects this unfair shifting of standards. Alternative expressions include "change the rules" or "shift the parameters". Avoid using it when describing necessary adaptations made in good faith.

FAQs

What does the idiom "move the goalposts" mean?

The idiom "move the goalposts" means to unfairly change the rules or requirements of a situation while someone is already working towards a goal, making it more difficult for them to succeed.

How can I use "move the goalposts" in a sentence?

You can use "move the goalposts" to describe situations where someone changes the criteria for success mid-process, like: "The company kept "moving the goalposts", making it impossible for employees to earn bonuses."

Are there any synonyms for "move the goalposts"?

Yes, you can use phrases like "change the rules", "shift the parameters", or "alter the criteria" as alternatives to "move the goalposts", depending on the specific context.

Is it always negative to "move the goalposts"?

Yes, "move the goalposts" typically carries a negative connotation, implying unfairness or a lack of good faith. It suggests that the changes are designed to make it harder for someone to achieve their objective, so avoid using it when you want to express that new standards are applied fairly and with enough time.

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Source & Trust

91%

Authority and reliability

4.5/5

Expert rating

Real-world application tested

Most frequent sentences: