A new print publication isn't exactly a revolutionary move (airlines have been rocking inflight magazines for a while), but Uber has an interesting opportunity here to test the content waters.
Kevin Murphy, an analyst at Morgan Stanley Dean Witter, said he was "nonplussed" by the move in airline stocks yesterday.
The move, the airline stated on its blog, blog.delta.com, eliminates the "auction process" at the gate and avoids inconveniencing passengers.
According to Joesentme.com, a subscription travel site that first reported the move, the airline based its decision on consumer surveys.
Those travelers will also receive extra frequent-flier credits and a free alcoholic beverage, in a move the airline expects to bring in an additional $100 million a year.
DealBook » TUESDAY, AUG. 13 U.S., Filing Suit, Moves to Block Airline Merger | The move surprised airline industry officials, but it underscored a newly aggressive approach by the Justice Department's antitrust division.
American Airlines said today that it had reach a tentative agreement to extend its pilots' current contract past August 2001, a move the airline had sought to patch up rocky labor relations.
There was no strategic thinking that underpinned the decision to move the airline from public enterprises to national treasury.
It's a move the airline is calling an exercise in "common sense and good judgment"—and since the shirt is an advertisement for a TV show, Comedy Central is probably calling it "pennies from heaven".
The move puts airlines in the same category as tobacco companies, pornographers and arms dealers.
The move means airlines must include all airport taxes, fees and charges in the basic ticket price advertised to travellers.
