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called the move a "gimmick".
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Directors Brett Morgen and Nanette Burstein use a kind of collage of visual material - largely black and white photos in which the pictures are colourised, twisted and tricksily detached from their settings and moved around, a gimmick that actually doesn't get as stale as you'd think.
Critics said the move was a gimmick.
"We're seeing augmented reality move from being a gimmick, to being a trend.
I've been watching Tokyoflash move from "cool gimmick" to "fashion-forward horology source" and I'm kind of dismayed by their latest invention, the 1259Q.
Skip to next paragraph Multimedia Interactive Timeline: 3-D Cinema Related The Oscars: 3-Ds Quest to Move Beyond Gimmicks (January 10 , 2010 Q&A: James Cameron ArtsBeat Coverage of 'Avatar Movie Review Trailerss and Clips 'Avatar' Blogs The Carpetbagger Your guide to the news and the nonsense of awards season.
The question still remains: How can we move beyond gimmicks and get young people to stop using tobacco products once and for all?
To some extent, Kinect, Move and other gimmicks like the screen of the 3DS are an answer to incursions by mobile gaming and other alternatives.
But lawyers familiar with the issue said that such a move would be viewed as a gimmick and that there were questions about the president's authority to act in this case.
Certainly she was not above a gimmick if it helped move the bibelots.
Today, the Tories went one step further, promising legislation to ban such a move until 2020 one Labour described as a "gimmick".
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