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It is one of the oldest mottos in the financial markets.
Theresa McDermott, assistant director, Investors in People Never stop learning is one of my key mottos in life that has always helped me to push myself to do better at whatever I'm doing.
"Dumb it down" was one of Bushmiller's mottos; in practice, as Paul Karasik and Mark Newgarden point out, that meant applying the sizable arsenal of his craft to making sure every mark in each strip served its central joke.
In the gauzy Christmas offering of Britain's Royal Mail, posties of many colours deliver parcels in all weathers, accompanied by an a cappella rendition of the Beatles' "All You Need is Love".Of course, admen were aiming at system one long before they had heard of it: "sex sells" is one of the oldest mottos in the business, after all.
Many Cornish landed gentry chose mottos in the Cornish language for their coat of arms, highlighting its socially high status.
When Google filed to become a public company in 2004, it did so with one of the clearest company mottos in history: "Don't be evil".
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(Motto: "In All Things Christ Pre-Eminent").
That's a motto in my household.
Our motto in Tehran was nuclear weapons for none.
AMERICAN banknotes bear the motto "In God we trust".
One of the local VCs had two mottoes in 1999.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com