Exact(44)
As the iPhone and what it wrought remolded people's expectations of what computing could and should be — best exemplified by the motto "it just works" — Kay's quote has become the organizing principle of the post-PC world.
Ignoring her just reinforces her motto, "it's me against the world".
We landed at Area of Operations Wolfpack, a base occupied by the 2nd Stryker Cavalry Regiment, the oldest continuous regiment in the United States Army; "Toujours Prêt" is the motto it adopted during its tour in France during the First World War.
When Google adopted its "don't be evil" motto, it seemed fairly simple — it was only a search engine, and the slogan mostly referred to making clear that ads and normal search results were made separate.
(The Latin expression is the society's motto; it translates roughly as "Take nobody's word for it").
A pretty good motto it seems, particularly at this busy book buying time of the year.
Similar(13)
One contrasts it immediately with older and similar-seeming mottoes: "It's not what we believe in," or "It's what a man" — or woman — "has to do".
For mottoes, It could be "You'll keep on coming back for more, But you only spend so little!".
And to quote the Morton motto, "When it rains, it pours".
He had a motto: "Drive it like it's stolen," recalled Jim Ellson, a retired captain.
After the third time he nearly died but before the fourth, David Fajgenbaum embraced a new motto: Think it, do it.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com