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He knows that conservatism has got itself a bad name by flirting with unbridled capitalism and promoting the idea that there's no motive like the profit motive.
Picaud's company now controls large swathes of the world's drinking water, applying the profit motive, like some ideological fluoride, to failing water services throughout the globe.
When the bullshitting is done from an ulterior motive, like the selling of a product or the manipulation of an electorate, the outcome is likely to be a ghastly abuse of language.
I know that a reporter should never eat at a wedding because it makes guests mistrust you -- they believe you are there for an ulterior motive, like filling up on that caviar flown in from Russia on a private jet.
Sex-selection stories in the UK (when there isn't a urgent medical motive, like a hereditary sex-specific disease) tend to hinge on a parent's burning desire to have a child they can either kick a football at or cover in pink frills – reasoning that makes gender into a frivolous add-on in the quest to assemble a perfect family.
No matter whether they were consuming for themselves, buying gifts for friends or going on holiday with family members, most interviewees were concerned with pleasure and comfort of oneself or other people, rather than an expressive motive like image management or wealth announcement.
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And however doubtful one may feel about the purity of the collector's motives, I like collections.
"It's hard to figure him out, honestly," said Zwick, who elaborated on his own motives: "I like to collect autographs.
But as the day advances, you can't help but contemplate bartender Brittany's motive for liking your status.
Students enter the medical study with internally generated motives like genuine interest (intrinsic motivation) and/or externally generated motives like parental pressure or desire for status or prestige (controlled motivation).
It stated other motives, like reducing taxes.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com