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Van Coller described how most telecoms he'd spoken to had the wrong motive – doing internet banking as a means to keep their sim card in the customer's phone but then "screwing them" on the sim card charges for making a transaction.
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It's human nature to want one's enterprise and hard work rewarded, and the profit motive does motivate.
Motive does not matter.
"Well, no, the lack of motive didn't bother me.
Exposing the motive did not dull the impulse.
Things that mattered enormously to Kant — moral autonomy, motive — didn't seem that important to Parfit.
Yet the profit motive does not entirely, if at all, explain the cardiologist's recommendation.
And that bullying or drugs or any other motive did not play a role.
Bowker's notion of a romantic motive did not strike them as convincing, though.
The profit motive does not affect charitable institutions or government agencies.
But accepting this motive does not mean that all wealth should be untaxed.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com