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Factor analysis results show that the consumer is characterized by a three-factor motivational structure: use, warm glow and non-use motivation factor, respectively.
Using a conceptual framework for pro-environmental behaviour, titled AMPR, this study argues that transitioning to more sustainable production in an agricultural context is constructed upon an in-depth understanding of the value system that underpins the motivational structure of the participant.
Rather, he argues against the predominance of an egoistic interpretation of an agent's motivational structure.
According to Garrard, the evildoer has a particularly despicable motivational structure.
Egoism was supposed to provide a rather unified and relatively simple account of the motivational structure of human agency.
Eve Garrard's theory of evil also focuses on a deficiency in the motivational structure of the evildoer.
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Consumption motivational structures were more similar across the different consumer segments than purchasing ones.
We hypothesized expert-specific activation of motivational structures in these tasks.
According to Charles Darwin, the motivational structures within the human brain were forged by natural selection over millions of years.
As always, it is a struggle to keep the laboratory experiments free of the standard weaknesses: experimenter effects, elicitation via abnormal affordances in the laboratory, invalid linguistic environments, invalid motivational structures for subjects, inadequate statistical measures, and so on.
A critical discussion on whether embodying (or not) the latent estimated motivational structures (and underlying determination factors), when performing cost-benefit analysis for the provision of environmental goods is central to the interpretation of estimation results and profiling exercise and contributes to the economic debate dating back to Stiegler and Becker (1977).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com