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Sexton grew up in Belle Harbor, Queens, in a family well versed in the spiritually motivating language of Alcoholics Anonymous.
HBR asked Milton and Jacqueline Mayfield to evaluate how well Yelp sales leader Erica Galos Alioto used motivating language theory with her team.
After her speech, she walks the sales floor, talking individually with more than a hundred reps and continuing to employ the different elements from motivating language theory.
The upshot of all this research and anecdotal evidence is that leaders in any context need to understand each element of motivating language theory and be conscious of emphasizing the right one at the right time.
According to motivating language theory, most winning formulas include three key elements: direction giving, or describing precisely how to do the task at hand; expressions of empathy, or concern for the performer; and meaning-making language, which explains why the task is important.
The most extensive research in this field dubbed motivating language theory, or MLT comes from Jacqueline and Milton Mayfield, a husband-and-wife team at Texas A&M International University who have studied its applications in the corporate world for nearly three decades.
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In the following chapter, Urbach investigates how context of culture can motivate language choices.
There are several ideas using AR technology to motivate language learning.
Language change may be motivated by "language internal" factors, such as changes in pronunciation motivated by certain sounds being difficult to distinguish aurally or to produce, or through patterns of change that cause some rare types of constructions to drift towards more common types.
We motivate the language design by successively simplifying object traces to their intrinsic properties.
In part, these countermeasures have been motivated by language in Moving Ahead for Progress in the 21st Century (MAP-21), a surface transportation bill that recommended the inclusion of strategies for older adults in the state's Strategic Highway Safety Plan (SHSP) if the state experienced an increase in older driver or pedestrian injuries and fatalities.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com