Some of the objects catalogued on these sites feature the logos of familiar brands — Kodak, Coca-Cola, Peter Pan peanut butter — but most are esoteric, and one of their pleasures, aside from the type, is the eccentric brand names: Tampa Nugget safety matches, Wolverine Laundrette, Head Chop Hairs & Wears.
The issues involved, which led Fried to attack the bluntness of most minimalist art as vulgarly "theatrical," were esoteric but, for those in the know, galvanizing.
Committed to the notion that social and cultural change are driven by ideas more than events, Scholem adds that the ideas that often have the most profound impact are esoteric ones that are suppressed yet surface when certain historical conditions arise.
His choices have been esoteric and, for the most part, rewarding.
This airy spa-like restaurant offers one of the most extensively intriguing lists in New York, with brilliant choices that can either be esoteric or mainstream.
Not all of my conditions are so esoteric; most are rather ordinary, but such a collection!
It is "esoteric" Leigh suggests.
But otherwise the appeal is esoteric.
These meetings can tend to be esoteric.
"It's esoteric, Kabbalistic knowledge," she said.
