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The most valuable refers to, essentially, the biggest account following someone (Taub has described the calculation for most valuable follower as "scarcity plus usefulness plus importance"), while the most engaged is the person who actually interacts with your account and responds to your posts, and the best is a combination of the two, i.e., big name followers who actually talk to you.
Oh, and my most valuable follower?
This seems like a natural evolution of SocialRank, which started out as a side project for identifying your "most valuable follower".
For example, SocialRank identifies Electronic Arts as my most valuable follower, but the video game giant isn't on my other lists because we've never interacted with each other on Twitter.
When I spoke to Taub earlier this month, he said SocialRank is a big expansion of the old MVF — your most valuable follower is now one of several data points offered.
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Until now, they've been doing that on an account level — plug in an account and you get a SocialRank report covering things like your most valuable followers.
As a refresher: SocialRank helps customers find things like their "most valuable" followers on Twitter or Instagram, or followers who live in a certain city, or followers who tweet about a certain topic.
There's a big viral component to the app, since it encourages you to tweet the result at your valuable follower — in fact, you're required to do so if you want to see your second to fifth most valuable followers.
If you haven't used it, SocialRank analyzes your Twitter and Instagram accounts to help you identify things like your most valuable followers, or followers who live in a certain city, or followers who say that they're interested in a certain topic.
SocialRank, the startup that helps users find their most valuable Twitter followers, is launching version 2.0 today, which significantly expands what you can learn on the service.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com