In short, putting the most valuable commodity back at the heart of business – the people.
"Data is everything – information really is the most valuable commodity of the modern organisation," says Fraser.
But going off-script often requires risking the most valuable commodity a traveler has: time.
We feel that sports rights are the most valuable commodity in media.
He wants to retain the tag, the marketing tool, of being the world's most valuable commodity.
Glick said recently: "Open space in New York City is the most valuable commodity we have.
They taunted: You're flogging the most valuable commodity you have, and you're squandering it on your daughters!
The most valuable commodity in all such games is time, and this has spawned the rise of the virtual sweatshops.
"When people come to the website and download the music, they're giving us their time, their most valuable commodity".
"We live such public lives as New Yorkers that in a way the most valuable commodity is privacy," he said.
Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.
