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Companies like McDonalds and Coca-Cola don't appear to have a specific objective in Olympic sponsorship other than further perpetuating their brands, which have long been among the most recognizable on Earth.
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Howard Stern, arguably the company's most recognizable on-air talent, has all but decided to negotiate his new contract in public, recently stating that "I do get a little charge out of thinking that in December we might be done.
Still, athletic preëminence alone doesn't explain why Jordan is a walking brand, and the most recognizable one on the planet.
Mr. Jennings, one of the most recognizable journalists on American television, died on Aug. 7 from lung cancer.
As one of most recognizable athletes on the planet, Phelps, a 14-time Olympic gold medalist, attracts autograph seekers everywhere he goes in the Olympic Village.
Think about it: One of the most recognizable athletes on the planet, on the level of a LeBron James or Lionel Messi in prestige, has thus far proven one of the least marketable from an endorsement standpoint.
Rhodes, once an anonymous walk-on, could now be the most recognizable player on the field.
Socially Awkward Penguin is arguably one of the most recognizable memes on the Internet.
Tom is one of the most recognizable people on the planet.
Loved or hated, he remained for 50 years one of the most recognizable people on the planet.
That opened the door for a deal with Jeffrey Campbell, another shoemaker, which has become one of the most recognizable brands on the site.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com