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The even more real issue may be the marketing of the Explorer, the best-selling sport utility vehicle in the U.S. and probably Ford's most profitable model.
This inherent risk was duly calculated by the number-crunchers, and the conclusion was encouraging, putting Ford Motor on a course to switch its highest-volume, most profitable model to a new, more costly material.
That's not the most profitable model probably, but in order to be successful in that model, you have to do journalism.
Similar(57)
Some of the auto industry's most profitable models, notably full-size pickup trucks, did not sell well last month.
Shrinking the size of cars came hard, because it implied cutting back on the most profitable models".
Volkswagen narrowed its North American first-half loss by reducing discounts and warranty claims and concentrating on sales of the most profitable models, the company said.
The gains reflected a surge in aircraft deliveries, led by the company's most profitable models, the 777 and the 737.
Leery of letting the reputation of one of its most profitable models be harmed, Ford has been increasingly outspoken in blaming Firestone and has released extensive Firestone data showing problems dating back to at least 1997.
But Chrysler said it did not agree that the vehicles, among its most profitable models, were unsafe, adding that fire-related accidents involving the vehicles were rare and not related to a defective design.
Henry D. G. Wallace, Ford's chief financial officer, said that Ford had suffered from slowing sales for all automobiles and because it halted production of one of its most profitable models, the Ford Explorer sport utility vehicle, in November to prepare factories for the introduction of a new Explorer in February.
Ford Motor just owned up to falling demand for pickups and SUVs, always the most profitable models in their line.
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