Tinder is one of the worlds' most popular dating apps, using a trusty swiping system to match up relationships and flings.
Zhang Yanhong, a matchmaking consultant at Baihe, one of the country's most popular dating sites, said many disheartened men had simply dropped out of the marriage market.
Recent data from comScore, an analytics firm, shows that traffic across the 10 most popular dating sites did not increase over the past year.
Sales' piece is structured around Tinder, which is one of the most popular dating apps (50 million active users) thanks to its gamification element.
An award-winning blogger, her blog 30 Dates was once Britain's most popular dating blog and led to a career at the Guardian, Time Out, and the launch of an international dating business.
In the UK, traffic to dating sites grew 13 per cent between September 2008 and February 2009, with MeetIC (Europe's most popular dating site, incorporating Datingdirect.com and Match.com) recording an unprecedented 1.4 million visitors in February alone.
The 20 most popular dating sites this year as ranked by Hitwise include JDate (for Jewish singles), Christian Mingle and Christian Cafe, Manhunt (for gay men), Love From India, Black Christian People Meet, Amigos (for Latino singles), Asian People Meet, and Shaadi (for Indian singles).
BEIJING -- When viewers tuned into China's most popular dating show this spring, they saw beautiful women, brutal rejections and plenty of money worshiping, as when a female contestant was asked by a possible date whether she would like to go for a bicycle ride.
