The campaign is among a skein of campaigns with themes related to Valentine's Day, one of the most popular dates on the marketing calendar each year.
Tinder is one of the worlds' most popular dating apps, using a trusty swiping system to match up relationships and flings.
Zhang Yanhong, a matchmaking consultant at Baihe, one of the country's most popular dating sites, said many disheartened men had simply dropped out of the marriage market.
Recent data from comScore, an analytics firm, shows that traffic across the 10 most popular dating sites did not increase over the past year.
Sales' piece is structured around Tinder, which is one of the most popular dating apps (50 million active users) thanks to its gamification element.
(So, if you ask, "Who invented the light bulb?," it looks for the most popular dates in the top 50 results and returns: "Thomas Edison").
Despite this, it is one of the most popular dating apps, with 30 million users and over 1 million daily logins.
An award-winning blogger, her blog 30 Dates was once Britain's most popular dating blog and led to a career at the Guardian, Time Out, and the launch of an international dating business.
In the UK, traffic to dating sites grew 13 per cent between September 2008 and February 2009, with MeetIC (Europe's most popular dating site, incorporating Datingdirect.com and Match.com) recording an unprecedented 1.4 million visitors in February alone.
It is estimated most Britons will attend four big parties over the festive period with the most popular dates for office parties being "Mad Friday", which falls on the final Friday before Christmas each year.
