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Ultimately, it could discourage people from using the most effective smoking cessation treatment.
PAS (Personal Advice in Stopping smoking) combines two of the most effective smoking cessation interventions: multiple computer tailoring and tailored counselling by a practice nurse in the general practice.
Varenicline is probably the most effective smoking cessation pharmacotherapy, but is less widely used than nicotine replacement therapy.
The most effective smoking cessation therapy in non-pregnant smokers is a combination of behavioural support and pharmacotherapy with either nicotine replacement therapy (NRT) [ 5] or bupropion [ 6].
Varenicline is a partial agonist that binds at the nicotinic α4β2 receptor, and it seems to be the most effective smoking cessation product currently available.
Table 1 shows the results for the least and most effective smoking cessation interventions included in the NICE exercise together with a mid-range intervention.
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Combining behavioural support and pharmacotherapy is most effective for smoking cessation and recommended in clinical guidelines.
Furthermore, these findings indicate that alternative reinforcement would be most effective in smoking cessation treatment when combined with high prices for cigarettes.
6 Varenicline has been shown to be the most clinically effective smoking cessation medicine for short-term abstinence in randomised controlled trials (RCTs).
The World Health Organisation reports that images that elicit strong emotions, such as fear, are the most effective anti-smoking labels.
Regarding smoking, there is a strong relation between the development of COPD and smoking habits, and the most effective action is smoking cessation [ 9, 10].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com