Still, scoring is subjective and, for now, imperfect: most analytics companies rely heavily on a user's Twitter and Facebook profiles, leaving out other online activities, like blogging or posting YouTube videos.
(Movassate said there are similar experiences when using most analytics products).
Most analytics studies have drawn on historical data to identify patterns in students' learning behaviour which are then related to academic performance and/or retention.
Most analytics services, like Comscore, don't measure small sites well, but they tend to get it right for the larger sites.
While most analytics programs, like those that operate in CCTV cameras, typically seize on any object in a scene that moves and can be tricked by flocks of birds, say, or falling snow few can detect trouble in crowded scenes and so don't work well in the real world.
Most analytics companies have to "hook" into an already-built app, and then they count whenever the app performs a certain function, which he said is a very limited approach.
