Correction An earlier version of this post misidentified the winner in the "Most Creative" category.
This year, singular 'they' beat out 'thanks, Obama' (a sarcastic phrase blaming the President for things, often minor, totally beyond his control), 'ammosexual' (from the most creative category; used to describe a "firearm enthusiast"), and 'ghost' as a verb (to describe leaving a relationship abruptly or without notice; voted most likely to succeed) for the Word of the Year honor.
The first YouTube Video Awards will showcase user-content created back in 2006 and will be broken down to the following categories: most creative, most inspirational, best series, best comedy, musician of the year, best commentary and "most adorable video ever".
After cocktails and some catching up, the guests sat down for a storytelling competition in categories like "most creative expense-account story" and "most repugnant critter ever encountered in the line of duty".
The event, to benefit Action Against Hunger, will feature paellas that will be judged in assorted categories, including the most creative and the people's choice.
Each year, the ADS nominates words for various categories, such as most creative, most unnecessary and most likely to succeed.
Some were so intricate they took up to 30 hours to create, and all entries competed for prizes in categories that included Most Creative, Least Edible, and Best Overall.
Words are nominated in different categories, such as most useful, most creative, most unnecessary, or most and least likely to succeed.
Make up categories such as Most Fashionable, Most Creative, or Most Idiosyncratic, and prizes can be awarded to winners.
So they had three categories: most useful, best implementation, and most creative.
This year's most creative ideas as selected by a panel of advertising executives spanned categories as diverse as toaster pastries, children's candy and even a beer brand in Argentina.
