Every journalist the FinchFactor team met was actively using at least one form of social media to document their festival experience - with more and more experimenting with Snapchat.
While ephemeral messaging may help Messenger, which claims 700 million users, compete more directly with Snapchat (Facebook reportedly once tried to acquire the app for almost $3 billion), several top messaging apps have already introduced similar features.
There's also a bunch of party paraphernalia and Foodmoji, which are more in line with Snapchat's viral dancing hot dog than Apple's Animoji offer — but should do an equally good job helping you kill time with you new phone.
With new digital platforms emerging every day (who would have connected Rand Paul with Snapchat?), more and more people and companies are telling a story across several different platforms, abandoning the common "linear" unfolding of a story with a beginning, middle and end.
He also pitched the app as part of a trend of people wanting to share more privately, for example with Snapchat.
We've been hearing about "the rise of" vertical video for more than a year, with Snapchat leading the charge.
But the ubiquity of success theater is why I've become so fascinated with Snapchat and, more recently, Facebook Poke, services that let you send photos, messages and videos with a built-in shelf life, that self-destruct after a time interval that you choose.
This makes sexting with Snapchat a lot more risky.
But because of Tinder's access to a very young group of potential voters, it's one of the more interesting efforts to watch, along with Snapchat.
