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Jones, the channel's president, calls a "more pure, more upscale demographic appeal".
Instead, Target has concentrated on using both the Internet and its stores to build awareness of the Target brand, which naturally hews to the younger, slightly more upscale demographic of the Internet.
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The web is also starting to draw more upscale car shoppers as its demographics expand beyond Gen-X.
These clubs are often filled with business men and city dwellers who prefer more upscale establishments, so expect to match their demographic (and spend lots of money) with gowns, rhinestone jewelry, and the whole nine yards.
"It's more upscale and tony.
Here the offender is far more upscale.
But the patrons are decidedly more upscale.
It's more upscale".
It's much more upscale.
Projects are becoming more upscale.
Today the rate on MySpace is about ten cents, and Facebook, with its upscale demographic and unobjectionable content, can charge more as much as four dollars per thousand page views.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com