In baring their personalities, they showed more flesh than is traditionally seen in the buttoned-down world of golf and made plain that authenticity is more than skin-deep.
Consumers are doing more and more of their computing on mobile devices, and a mobile OS updates more frequently than we've traditionally seen on the desktop, with punctuated bursts of feature additions and plenty of maintenance updates.
Various studies claim that girls are more confident and assertive when not surrounded by boys, and are more likely to choose subjects traditionally seen as "male", like physics or maths.
In the areas traditionally seen as more female (art, costume and makeup), the percentage of women has increased, whereas in the more technical fields (editing and visual effects) it has fallen.
New York is traditionally seen as more powerful than London, which is how the change was pushed through two years ago.
But the defendants are focusing on appeals against their sentences, through the Court of Cassation, which is traditionally seen as more sympathetic to the freedom of the press.
Traditionally seen as nothing more than a pitch-correcting technology used in secret to patch up flawed vocal takes, Auto-Tune became something else in T-Pain's hands, turning the human voice into a new and bewitching instrument, and giving his in particular a vaguely alien and a computerized quality that sounded at once triumphant and melancholy.
The US is traditionally seen as blessed with more open government, but the immediate backdrop to today's event is the increasingly ruthless pursuit of American whistleblowers.
The Globes are traditionally seen as a slightly drunker and more relaxed version of the Oscars and, this year, that looseness was felt more than ever with stars cursing their way through the rudest ceremony for years.
