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But Apple and Jobs have long received attention far out of proportion to the company's market share because, more than hardware and software, Apple makes symbols.
It's not actually on record that Mies ever said, "God is in the details," but it is the case that Mies is joining more than hardware here.
John B. Jones, an analyst with Salomon Smith Barney, said Mr. Haydock recognized that healthy businesses today need more than hardware, and praised the strategy of trying to use the talents of Cray's "Ph.D.'s and smart guys" to add to the company's sales.
The idea was that the machine would be more than hardware and software; it would also offer content, "a universe of wisdom," recalls Michael Hawley, a computer scientist who worked closely with Mr. Jobs at NeXT and lived part time in Mr. Jobs's house, as Mr. Hawley shuttled between California and his post at the M.I.T. Media Lab.
Apple's WWDC keynote usually focuses on software more than hardware.
More than hardware, software has increasingly become the driving force of many aspects of business.
Similar(47)
EMC has bought nine software makers since 2000 and has spent billions of dollars on research to sell more software, which is more profitable than hardware.
Also, their views are divided into two regarding importance of hardware and management, namely some insist that hardware is more important than management and the others insist that management is more important than hardware.
I think software is more important than hardware.
And the competition is proving software and services can be more important than hardware tricks.
They reveal the government's failure to grasp an essential point: Information can be more important than hardware.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com