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And he says he believes that ads on wikis could be worth less per impression than those on sites that aim at a more specific audience.
Membership is free and open, although the site's creators intend to reach a more specific audience than the masses on powerhouse sites like MySpace and YouTube.
Though Urdu was a lingua franca, at least in India, 150 years ago, its contemporary literature has a more specific audience.
It seems that Sendak had an even more specific audience in mind for this one: Kushner told me that Sendak made this book for those adults who had grown up with his stories.
Sensitivity to demographics was nothing new CBS's overhaul of its schedule in the early 1970s was evidence of this but in 1981 NBC began to focus on an even more specific audience, one for which advertisers would pay the highest rates.
Make a more specific audience.
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But niche fairs are holding their own by marketing themselves to more specific audiences.
While the inclusion of these comments on Conrad underscores the coherence and consistency of Achebe's thought over the last several decades, it also reminds us that much of the work collected here was originally aimed at smaller, more specific audiences.
Not Using Social Media Social Mediaa platforms allows businesses to target more specific audiences while gaining the trust of their current customers.
"Folk music has returned to a more select, specific audience," Mr. Sherman said.
In recent years, broader segments were narrowed to more specific micro-audiences, including buppies (black urban professionals), dinks (dual income, no kids), metrosexuals and many others.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com