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Executives promised more social features from Google, particularly using cues from its users' behavior to personalize their results.
It has talked about adding more social features to Google Talk and Gmail, although it's hard to tell how serious an effort that is.
Sinnreich expects Apple to launch more social features, such as integration with Twitter and Facebook, which would give iTunes functions already offered by sites such as Pandora.
Music identification app Shazam, which now has 86m active users, has added more social features in recent times, making it easier to deliberately (as opposed to frictionlessly) share the songs you tag with friends.
Several company executives laid out their vision for its future, saying that the key was to fold in more social features and increase the company's presence on mobile devices.
Going forward, look for YouTube to introduce more social features, Lovinsky said.
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A "Dev Teatime" section aims to be a more social feature for devs to meet.
The Zune music player is still kicking, and comes with more social networking features than the iPod.
The Washington Post promises to add more social media features and site capabilities to the mix in the coming months.
There are more social networking features that employees can use to learn about each others' professional activities.
However, it seems the company is already thinking about how more detailed social features might be woven into its book-apps in the future.
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