The 750iL is more rewarding of sporting behavior than the V-12-powered Mercedes-Benz S600.
Understanding the brain pathways responsible, he says, could help explain more broadly how rewarding behavior is reflected in the brain, and how the brain mediates complex behaviors.
Once they've chosen these key behaviors, we help them figure out how to make these behaviors easier, more rewarding and more normal for people to do.
Usually, making the new behaviors easier, more rewarding and more normal involves a combination of offering skill development or knowledge, establishing incentives, removing organizational impediments, and supporting leaders to commit to consistently modeling these behaviors.
By making the existing behavior simpler and more rewarding, products give users the choice between their old way of doing things or porting their habits to the better, new solution instead.
They may also find it more rewarding to do so because consumers become more loyal to their brand for their socially responsible behavior at home.
The ritual of connecting with like-minded people existed long before Fitocracy, and the company leverages this behavior by making sharing words of encouragement, exchanging advice, and receiving praise, easier and more rewarding.
"It's just more rewarding".
