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"You always want more readers for the book," he said.
The online eye-rolling about BP's request generated only more readers for the fake account.
This is us, trying to get more readers for something that matters.
More people have more access to more readers for less money than ever before in history.
So their best bet for making money is to pull in more readers for the same content.Cultivating foreign advertisers takes time, however.
Over time, you'll be able to attract more followers and guarantee more readers for every new post you publish.
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For more reader suggestions for the mayor on the City Room blog: nytimes.com/cityroom.
Whether the move is enough to push more readers into paying for Time content is unclear.
To encourage more readers to pay for the app, the company said it is introducing a seven-day free trial.
The more readers there are for these books, the more willing publishers will be to take a risk".
Other license types, listed below, are intended for more readers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com