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"So I got into songwriting, which is a little more profitable business".
Advanta said it would now focus on its more profitable business credit card division.
It has since shed 3,000 jobs and sacrificed market share to chase more profitable business.
Or perhaps, these employees point out, they work in one of the company's more profitable business units.
Analysts, though, note that shifting toward a mostly digital — and potentially more profitable — business remains very tough.
And there is ample evidence to suggest that creating more sustainable business actually leads to more profitable business.
Learning how to extract valuable and real time insights from big data to drive smarter and more profitable business decisions is a main task of big data commerce.
The stickier the business, the more opportunities the bank has to try to cross-sell more profitable business such as derivatives or bond issues.
Groves' book concludes that providing a stimulating environment filled with extensive leisure facilities and areas for relaxation is key to creating a more profitable business.
Both SAI and Fondiaria are relatively small and they are weak in life insurance, one of the more profitable business areas.
Mr Chen admitted there is "significant work" to be done, saying: "The most immediate challenge … is how to transition the devices operations to a more profitable business model".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com