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Later, Mario Buatta, Barbara Barry and the late Mark Hampton opted for the potentially more profitable alternative of licensing their designs for furniture and fabrics to large companies, which marketed and produced them.
Even the shepherds in the remorseless flint plains that border Iraq have found a more profitable alternative to goats: drilling boreholes in preparation for the expected influx of Iraqi refugees.The biggest winner, of course, is the Jordanian government, which is set to receive more than $200m of American military aid a year.
Instead they may herd in their asset allocation decision and induce trade in a particular asset, because another manager is trading in it and despite the presence of a more profitable alternative.
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Other analysts said it would be easier for them to reinvest the company's cash in shipbuilding since they would not have more profitable alternatives, as Northrop does.
While some companies are eager to do something about global warming on their own, using available technologies, the private sector as a whole will not make serious investments in cleaner plants or more efficient automobiles as long as the rules favor dirtier and more profitable alternatives: aging coal-fired power plants and gas-guzzling S.U.V.'s.
Whether it is to research car prices or actually buy a car, many women find that using the Internet is a more comfortable -- and in some cases more profitable -- alternative to braving the salesman's turf: the showroom floor.
In the Chinese province of Yunnan, where harvests were ruined for three years, they planted poppies as a more robust and profitable alternative to rice, which became one of China's main sources of opium, with devastating and enduring human consequences at home and abroad.
They already cooperate electronically among themselves, after all, because most routine interactions these days are electronic, and because good citizenship and national security are more profitable than the alternatives.
In general, buy and hold is a more profitable and risk-free alternative to an automated strategy for most emerging markets.
A new film, made by Andrew Sutton in collaboration with David Attenborough, seeks to propose an alternative and more profitable venture for the islanders: whale-watching, rather than whale-killing.
Alternative and more profitable uses for land can also lead to existing aerodromes being threatened with closure, for example North Weald, or actually being closed, as happened to Ipswich Airport.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com