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The ideodynamic model contends that more positive information about the candidates pushes respondents toward their camp, while more negative information pushes voters away from them.
Future initiatives should focus on the delivery of more positive information, targeting younger participants in particular and increasing the awareness in the general population and wider non-specialist medical community.
The aforementioned study by Muris et al. (in press) further suggests that one should especially focus on the high anxious parents and employ some kind of cognitive intervention to teach them to make less threatening interpretations and to provide their children with more positive information about ambiguous stimuli and situations (see Lester et al. 2009).
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In the case of new food technology, consumers tend to accept negative information more than positive information, even if there are many merits to the technology.
"An institutional culture which ascribed more weight to positive information about the service than to information capable of implying cause for concern".
He says "poor standards" risking patient care were tolerated and there was an "institutional culture" that "ascribed more weight to positive information about service than to information capable of implying cause for concern".
He says "poor standards" risking patient care was tolerated and there was an "institutional culture" which "ascribed more weight to positive information about service than to information capable of implying cause for concern".
These results are similar to previous studies' finding that for food technology, consumers tend to accept the negative information more than the positive information, even if the technology has many merits (Aoki et al. 2010).
The results of one of the tests revealed that subjects who had taken the prebiotic paid less attention to negative information and more attention to positive information, compared to the placebo group, suggesting that the prebiotic group had less anxiety when confronted with negative stimuli.
They had somewhat more positive experiences with information relating to examinations and tests, nursing services and organization.
This is in keeping with the literature on resource allocation, which suggests that aversive information may be more memorable than positive information at low levels of arousal.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com